Choosing your meta tags is important to your web page and search engine rankings (serps). Though these are not a major factor in your ranking it is always best to use the correct meta tags to give your page that extra boost when seeking a good page rank.
Below are the meta tags we use for our home page and having read many web sites, news group posts and advice from paid SEO experts have found work for us.
<!DOCTYPE HTML PUBLIC “-//W3C//DTD HTML 4.01 Transitional//EN”
This is important as it tells the browser the type of document it is and conforms to W3C and accessibility guidelines in creating a web site. This should always be included.
<html><head><title>Web Site Hosting, Why Pay More?</title>
The title should be kept short and include the key phrase that this page is targeting.
<meta name=”keywords” content=”uk web site hosting”>
The keywords used for your page should be the the theme or point of the page creation in the first place. Don’t just create one page with all your products or services on, create a page for each product / service and then use this as your key phrase. Get the idea?
<meta name=”description” content=”uk web hosting for linux and Windows”>
The description is what is picked up in the search engines (mostly) and returned in the search results. This should include your key phrase and be kept to less than 200 characters. Try to keep it short and sweet.
<meta name=”copyright” content=”(C) 2004. All rights reserved”>
Completely pointless as this is shown on each of pages at the bottom so will be removed from our site and is just an extra line for the spider to crawl through before it gets to our real content.
<meta name=”distribution” content=”Global”>
Tells the spider that the content of our web page is fit for all, adults as well as children and should not be blocked from browsers with parental controls setup (net nanny etc).
<meta http-equiv=”Content-Type” content=”text/html; charset=iso-8859-1″>
This just tells the spider that the document is html and using the character set iso-8859-1, English British.
There are many other meta tags that can and are used, but you have to ask yourself. ‘what do these give us and are they just extra lines of code before the spider is able to get to our content’. Good questions and questions we were told to ask ourselves by SEO experts.
We hope this helps and wish you every success in your SEO exploits.